Non-Friction Products Inc. (“NFP”) hereby adopts this “Online Reseller Brand Protection Policy” (“Policy”) in order to protect its trademarks, logos, and copyrighted material, maintain brand integrity, ensure the quality of consumer experience, and prevent consumer confusion. NFP requires each authorized person or entity (a “Reseller”) that purchases NFP products (the “Products”) for resale or other distribution to agree to comply with this Policy. The rights granted in this Policy are only granted to authorized parties. 

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Reseller may use NFP trademarks (but not logos or taglines) to identify NFP products, services, and programs on packaging, promotional, and advertising materials, provided Reseller complies with the following guidelines:

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1. General Trademark Guidelines

   1. Reseller may not include any NFP trademark in its company name, product or service name, or domain name.

   2. Unless Reseller is licensed by NFP under a licensing agreement, Reseller will not use NFP logos.

   3. Reseller’s company or product name may not be confusingly similar to any NFP trademark and Reseller may not use NFP trademarks in any manner that directly or indirectly implies NFP sponsorship, affiliation, certification, approval, or endorsement of Reseller or its products.

   4. Reseller may not shorten, abbreviate, or modify any NFP trademark.

   5. Reseller should include the following trademark attribution statement when it uses NFP trademarks: for example“ FuckWater and "When spit and courage aren't enough" are trademarks of NFP.”

   6. Reseller shall sell Products in their original packaging and may not remove or modify any labels, specifications, images, advertising and/or any other content related to the Products.​​

2. No Resale on third-party Online Marketplaces. Reseller may not advertise or sell the Products on any third-party online marketplace or to any distributors or resellers for further sale or distribution on any third-party online marketplace without NFP’s written consent.

   1. For greater certainty, “third-party Online Marketplace” is defined as Amazon (Amazon.ca, Amazon.com, or others), or any other online marketplace.

   2. For further specificity Resellers are prohibited from selling or supplying NFP’s products, and particularly the “Fuckwater” line of lubricants to any retailer, individual, or entity that intends to offer or resell those products on Amazon (including but not limited to Amazon.com, Amazon.ca, and Amazon Marketplace), without the express prior written approval of Non-Friction Product Inc.

   3. Reseller is authorized to sell Products through its own proprietary website, provided that such website is operated under the Reseller’s own trade name and branding, and offers a customer experience consistent with the standards of NFP.

   4. Any such unauthorized sale on a third-party online marketplace shall be deemed a material breach of this Policy and may result in immediate suspension or termination of the Reseller’s authorization to purchase or distribute Products.

   5. Reseller shall not to knowingly supply Products to any third party who is engaged in the unauthorized resale of Products on any such third-party platform, directly or indirectly.

3. Reseller’s Company NFP. Resellers may use the NFP name, or any factual phrase, to describe their business, as in for example: "We sell NFP products," provided that the statement is true. Reseller must lead with its own company NFP and cannot lead with the NFP name. Reseller is not permitted to use the NFP name in a manner that would lead consumers to believe that Reseller has an association or affiliation with NFP that does not exist.

4. Reseller must comply with NFP’s warranty and customer support obligations. Reseller may not engage in any unfair business practices, false advertising, or fraud or modify NFP’s warranty.

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Any unauthorized or improper use of NFP’s trademarks, copyrighted materials, other intellectual property, or unauthorized sale of NFP’s products may constitute infringement and are a material breach of this Policy. NFP reserves the right to take necessary remedial action including but not limited to suspension or termination of authorization to purchase or distribute Products, and any legal and equitable recourse.

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This Policy is incorporated into any contract entered into between NFP and Reseller with respect to Reseller’s purchase or sale of the Products. In the event of a conflict between the applicable agreement and this Policy, the terms of the agreement will control. NFP may amend this Policy at any time. NFP reserves the right to prohibit any use of its trademarks that NFP, in its sole discretion, deems unlawful or improper, even if such use is not expressly prohibited hereunder.